Palma Ceia SemiDesign Establishes China Subsidiary for Development and Support


Palma Ceia SemiDesign (PCS), a fabless semiconductor company offering wireless chips, modules, systems and IP supporting emerging Machine-to-Machine (M2M) WiFi and cellular standards for the Internet of Things (IoT), today announced it has established a wholly owned subsidiary and design center in Tiianjin, China.

“The opening of our new facility in Tianjin illustrates our recognition of the need for a commitment to not only the China market but to developing relationships with technology leaders in China,” said Roy E. Jewell, co-founder and chief executive officer of Palma Ceia. “Opening this office enables us to offer local field application support and service to our Chinese customer base and be in contact with the large pool of technical talent in China.”

Palma Ceia also announced its plan to create a design center in Shanghai.

In concert with opening the new office, Palma Ceia announced two key staffing appointments. Leo Wang joins the company as country manager and Bo Liu as senior director of engineering. Wang joins Palma Ceia with significant experience in strategic technology sales at leading companies such as Mentor Graphics, CEVA and Magma Design Automation. Liu comes to the company with a wide range of experience with some of the top names in technology, particularly in the wireless space. Most recently he was with Spreadtrum Communications managing key mobile phone semiconductor projects. Before that, he served as principal engineer with Intel Mobile Communication, and earlier assignments were with AMD, Huawei, Freescale, and Alcatel.

“Leo and Bo will form the backbone of the team we are assembling in China,” Jewell said. “Their experience and understanding of the projects our customers are undertaking will enable Palma Ceia to hit the ground running with China’s top companies working on leading-edge designs.”

The expansion to Tianjin will facilitate coordination with chip production in China, as well as provide the company several strategic advantages. It enables the company to support an IoT incubator being established by Haihe Educational Park and to begin China-based design and research and development. It also enables collaboration with key local universities such as Tianjin and Nankai Universities.

About Palma Ceia SemiDesign
Palma Ceia SemiDesign, Inc. is a provider of communication IP and chips for next-generation WiFi and cellular applications. With a focus on emerging WiFi and LTE standards, PCS supports the design of high-performance devices for broadband, wireless, medical and automotive applications. Palma Ceia solutions are differentiated by low-power, high-performance designs and ease of integration. With headquarters in Mountain View, Calif., the company has design operations in McKinney, Texas, and sales and support activities in China, Israel, Japan, Korea and Taiwan. Visit Palma Ceia SemiDesign on the web at


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